KSIF Updates Its Symbol

> The official symbol, which had remained unchanged for 13 years since KSIF’s establishment in 2012, has been modified to follow the Korean writing system and apply colors that enhance readability

> The branding symbol used at KSI locations worldwide has also been adjusted to the same specifications

The King Sejong Institute Foundation (Acting President and Secretary General Bae Jong-min, hereafter referred to as KSIF), has updated its official symbol as of January 1, 2025. Since its establishment in 2012, there have been ongoing discussions regarding the need to improve the previous symbol, which had been in use for 13 years. The key considerations for this revision were changing the writing style of KSIF’s name to reflect its role and status as an institution dedicated to promoting the Korean language, as well as enhancing the color visibility for better readability and recognition.
 
 

KSIF’s symbol represents the expansion of the Korean language and culture worldwide through KSI. In the newly revised symbol, the identity of the original design—which was inspired by the Korean consonants 'ㅅ' from Sejong and 'ㅎ' from Hakdang (Institute), Hangul, and Hangeul—has been retained, while the KSIF’s name is now written in a compact format. Additionally, the blue and crimson colors have been applied to reinforce KSIF’s professionalism and status as an international institution dedicated to the promotion of the Korean language and culture. Furthermore, Korean, English, and bilingual versions of the logo have been created to allow for versatile usage in different contexts.
 
 

Alongside the revision of KSIF’s official symbol, the branding symbol for King Sejong Institutes—which is used in KSI locations worldwide—has also been updated to match the new specifications. The new KSI brand symbol will be implemented across all King Sejong Institutes globally.